A few months ago, a disgusting report came out - revealing the results of lab tests done on Chicken McNuggets to determine exactly what the ingredients are. According to that source, Chicken McNuggets are made mostly of muscle, fat, veins. Reading that sentence changed the trajectory of my future grandchildrens' lives. Gigi will never take you to McDonalds for Chicken McNuggets!
I'm definitely not a McDonalds customer. So, imagine my surprise yesterday when I opened my Klout Perks email and discovered that McDonalds was giving me a 20-piece box of Chicken (not really) McNuggets! Oh lucky me!
After watching the a few Olympics commercials last night, it became clear that McDonalds is using its Olympics ad buy and social channels to rehab the battered (pardon the pun) image of its flagship fried treat. It's trying to imagine a world before people found out what is really in their nuggets.
It's very sad that McDonalds does not use 100% white meat chicken in this product, but to save money and enhance "flavor," the company long ago decided to concoct a McMonster of a recipe to replace the real food.
So, when Klout decided to "reward" me with this "prize," I immediately thought two things. One, they don't know their audience. Two, yuck!! - I wouldn't eat another McNugget if you paid me. They waited to long to counter their bad publicity from October, and they tied it to an event (The Olympics in Sochi) that is known for health and sports, not grease and disgusting ingredients.
Sorry, Mickie D's. You lost me a long time ago. Klout's probably not gonna fix your problems. I'd suggest a campaign to say that you've listened to your customers and changed the formula of your chicken nuggets. THEN reach out to people and offer them a free product sample so they can taste the difference.