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April 07, 2011


Joe Burklund

These are great tips. Anyone thinking about being a Free Agent should consider all of these.
Also, in the photo, you have a fantastic paper weight! Did you find that online?

Claire Celsi

Joe, thanks for the comment. That, my friend, is Trixie the Wonderdog! She lays next to me all day, which is definitely a huge advantage to starting a home-based business.

Cathie Ericson

Hi Princess! I just discovered your blog thanks to a link on Linked In and am so glad I did!

I am a solo practitioner, but my model is a little different. I work primarily through other agencies, either on clients where they don't have pertinent expertise inhouse, or more frequently on a project basis -- a client comes to them with a specific project that is going to require more man power for a discrete period of time than they have staffing for.

I love it! I love the challenge and change of immersing myself in a variety of industries; I love the ebb and flow of work...I tell my clients I can work all hours/crazy hours/weird hours/no hours, and depending on which of those fit a particular time frame, I adjust my life to it, knowing it is a sprint, not a marathon.

I would agree 100% with all the tips you listed, all the equipment that is needed. I do love my land line for conf calls.

The one drawback in being a solo practitioner can be loneliness. I miss the "water cooler chat" but the truth is I can get that online now. I am an avid LinkedIn and Facebook poster and get lots of "personal" contact through that.

The other thing I would miss, and that is a benefit of my 'working with agencies' model, is the brainstorming, back and forth when you are working with someone else on an account.

I love chatting with my counterparts on whatever project we're working on, bouncing ideas around and sharing best practices, but again, you can certainly find that online.

Nice to meet you!

Cathie Ericson

Claire Celsi

Hey Cathie!

You bring up a really good point. It's important to keep in touch with friend and get out of the house. It's also important to keep a network of people you can count on to be a sounding board. I have those people in my life, and they're invaluable. Thanks for reading, and take care. Claire


Always a good topic, and is something I asked a guest poster to write for my blog (http://worob.com/2011/05/03/3-snappy-insights-to-starting-an-agency/). I think many of us would like to start our own agency, but it's incredibly difficult to do. Do you think it's easier to start your own agency in a down economy like the one we're in now, or better to wait until the economy improves?

PR at Sunrise

Claire Celsi

Hey Andrew! I follow you on Twitter! I think it's easier to start your own business during tough times, and I'll tell you why. When companies lay off PR and marketing professionals, there is still project work to be done. I know this advice does not translate to all cities and industries, but for me it was very seamless. I also attribute it to having a large network that I could rely on to refer me business. Thanks for commenting! Great to hear from you.

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