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March 09, 2011


Josh Fleming

This post is so freaking awesome.

When I see businesses send press releases about client wins it makes me think they don't win very often. So what's that say about their firm? And it's not just ad agencies, it's everyone who's never fully comprehended the term "newsworthy."

Thanks for posting this, seems like it was long overdue.

Danny Seo

I have to say this blog post seems really mean spirited and passive aggressive. I get pitches all the time that I may not jump at, but that doesn't mean I reply with a snarky comment like you did. This blog has gone from informative to plain old mean. Really.

Claire Celsi

Hey Danny, thanks for your comment. I'll admit to being a little over-reactive if she admits that her pitch was completely off target. Deal?



Claire Celsi

Todd, is that a resigned sigh or a disgusted sigh, or do you think I just went batshit? Do tell.

Jennifer Mirabile

Good points Claire!

Claire Celsi

Thanks for reading, Jennifer, and for your comment.


The way you responded to her email was a bit snarky but could have been funny. Listing her name and the agencies name is very bad form and is uncalled for though.

Eric Eggertson

You're not interested in hearing from people for whom spray and pray has been wildly successful? That seems a bit closed-minded. ;-)

Claire Celsi

Eric, I've done the spray and pray once or twice myself. And it did not work for me. I've actually received a few nasty responses that included four-letter words. But I would never dream of responding the way that Amanda did. I admit I got a little too incensed, and it came off as arrogance. What I left out of my original post was the culpability of media search engines in this whole debacle. I'll bet my left arm that they were using one of the big search engines like Vocus or Cision. Each makes it way too easy to spray this stuff out there. And they charge way too much on top of it. Thanks for your comment.

Claire Celsi

TK: I didn't post your comment because it seemed like you're a little nusto, jealous, and you also used a fake email address. Even if you don't agree, at least I put my name on every post. Man up.

Mike Driehorst

The sad thing is that, traditional media outlets expect this type of mass news release distribution. They likely laugh at PR and then dump the story (except for the PR, ad and related industry media who use this as a little blurb and to keep up with accounts they cover).

And, that's fine.

But when supposed PR pros assume the same for social media outlets, that's poor targeting. I've been blogging since 2005 and get my share of poor PR pitches, though I very (VERY) rarely do reviews or industry news. In fact, I've criticized PR sloppiness like this more than I've used pitches.

While I wouldn't have responded to the person in such a critical manner (or, maybe I would ;) ), to each his/her own. Your point was definitely made, Claire, and hopefully a lesson was learned.


Paul Kelly

God, I got tired just reading the lead of that release. Nice to see the PR company describing a company, which is an inanimate object, with the personal pronoun "who."

And would a VP of Marketing really use the term "savoir faire" when referring to an agency? Highly unlikely.

Finally, what great media relations by the PR person, essentially accusing you of being poor at forging relationships. As if sending spam is the perfect ice-breaker.


Excellent post.


I agree with Danny. Writers, including the Bad Pitch Blog, should realize that most publicists are taking direction from management. I am not sure where Amanda is in her career but many times pushing back to managers about sending out jello releases is not in staff members' best interest. I know this from experience. I say good for Amanda for sticking up for herself; shame on Truth Be Told, Inc.

Cece Salomon-Lee

While media search engines like Vocus or Cision make it easy for us to develop a list, it doesn't minimize the basic skills to review the list and determine appropriateness for your pitch/client. We all know that these search engines can be inaccurate and additional research is needed.

Unfortunately, this sounds like they were seeking to get the pitch out there and generate reesults. Some may be too busy and unable to monitor what junior staff do. But it probably also comes down to taking time to train professionals.

As for me? I thankfully don't get as much spam pr pitches. If I do, I either ignore it or ask to be taken off future pitch lists =)

Claire Celsi

Cece, thanks for your comment. I did overreact. But I'm still convinced that spam is an issue that we all need to confront head on. Ask my husband, that's just what I do! Claire

Elizabeth Garner

Geez, why are bloggers so emotional!? Our newsroom gets tons of emails that aren't really what we're looking for, but we just delete them or respond with a helpful comment.

Claire Celsi

Hey Elizabeth: Thanks for your comment. I know my response was a bit over the top. It's an issue that I'm passionate about and have written about in the past. I firmly believe that all PR people must be very aware that their "one little spam" email only adds to the very real problem of reporters getting 100+ per day, and damages our collective reputation. As someone who makes my living by my reputation, it affects me. So that's the long answer. Thanks for reading.

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