The other day, I made my once-every-six-weeks run to Target for the basics. I made it to the "feminine hygiene" aisle and noticed a new brand of tampons on the shelf. "up and up?"
Turns out, this is Target's new in-store brand. It's just not a very appropriate name for tampons. It would be like naming a pregnancy test "Eggo."
A few years back, Storm Lake, Iowa chose a happy new logo and tagline: "Jump Right In." It refers to the lake. But they had the good sense to NOT use the tagline on their police cars.
I took a chance on "up and up" and purchased several other items as well. We'll see if up and up lives "up" to its lofty expectations. Gosh, I crack myself up.