The Iowa Board of Regents recently posted an RFP on its Web site, and is seeking public relations counsel. I could ridicule the Board of Regents like the local media did. But instead, I applaud them because the first step in getting the expert public relations help you need is recognizing that you are not an expert in that field.
As a taxpayer in the state of Iowa, I would much rather have the Board of Regents concentrate on providing my daughters with the best possible chance of attending college. I'd rather that they'd not spend all of their time writing talking points. That is why there are PR professionals. Hire them and let them do what they do best.
That being said, the RFP on its Web site provided no budget parameters and had a state holiday (Memorial Day) as the deadline. Instead of admitting they were looking at a calendar from a different year when deciding the due date, they're actually opening their office for an hour on Memorial Day to accept RFPs. Not exactly the best way to start a great relationship.
I can't wait to see who they hire. I don't envy them starting with such a big hole to dig out of.
Comments